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Mother and son, Mercy and Daniel, with the LLIN they received to protect them from malaria.

The Private Sector Malaria Prevention (PSMP) project addresses a cutting-edge need in the evolving malaria control landscape. After years of global free distribution of long-lasting insecticidal nets (LLINs) in malaria endemic countries, ownership of LLINs has rapidly increased, bringing major benefits to millions of families now protected from malaria. While the benefits in lives saved from these efforts are indisputable, this success has also brought with it a cost: it is now difficult for households to buy a net when needed. This situation is in large part due to a lack of financial incentives for the private sector to participate in malaria prevention, resulting in a dependency on donor-provided free nets. There is a need to help restart private sector supply chains and demand creation for retail sales of nets, with a focus on sustainability and market growth. Additionally, there is a need for companies to invest in wellness programs that focus on malaria prevention. The Private Sector Malaria Prevention (PSMP) project is designed to fill those needs.

PSMP is a three-year project funded by the United Kingdom Department for International Development (DFID) and operated by the Johns Hopkins Center for Communication Programs (CCP). The purpose of the PSMP is to catalyze private sector engagement in malaria control, in particular in the supply and distribution of Long Lasting Insecticidal Nets (LLIN).

PSMP’s approach for addressing this need centers around three main areas: retail supply chain and demand creation, workplace programs and advocacy.